Boston Growth Marketing
Boston Growth Marketing / 2026

Make GTM
work better.

BGM helps B2B companies understand where growth is getting stuck—and improve the strategy, systems, programs, and operating rhythm around it.

What we do
MarketDemandConversionSystemsLeverage point
01Point of view

Growth is rarely a single-channel problem.

It is usually a system problem: the market, offer, demand engine, sales motion, customer journey, data, and operating model are not working together as well as they could.

BGM works across those connections. We diagnose the constraint, identify where change can have leverage, and help teams build and operate the response.

The work sits between high-level GTM consulting and tactical agency execution—close enough to the business to shape the direction, and close enough to the work to make it real.

02Capabilities

Connected work across the GTM motion.

01

GTM Strategy

Clarify where growth is constrained, what matters now, and how the commercial motion should work.

02

Demand & Acquisition

Build a balanced acquisition system around the audiences, channels, and programs most likely to produce useful demand.

03

Conversion & Lifecycle

Improve how prospects and customers move through the journey, from first signal to expansion.

04

GTM Systems

Connect the process, technology, data, and automation required to operate the motion consistently.

05

Experimentation & Optimization

Create a disciplined way to test, learn, and improve without turning every idea into a major initiative.

03Operating model

Start with the constraint.
Build from there.

BGM uses a practical improvement loop. The sequence stays consistent; the work inside it changes with the business.

01

Diagnose

Understand the motion, evidence, constraints, and operating context.

02

Prioritize

Choose the few interventions with the highest practical leverage.

03

Build

Create the systems, programs, workflows, and experiments required.

04

Measure

Connect activity to operating signals and business outcomes.

05

Improve

Use what the work reveals to strengthen the next cycle.

How we work
04Engagements

Structured around the work required.

05Selected work

Work described by the change, not the deliverable.

View work
OneScreen.ai / B2B advertising technology

Restoring lead flow with a focused acquisition path

1 quarter > prior 4 quarters
Context

OneScreen.ai needed to rebuild lead flow quickly. The commercial team had an immediate demand problem and needed a working path from paid interest to conversion.

Diagnosis

The first priority was not a broad marketing transformation. It was a focused acquisition and conversion path that could begin producing useful demand quickly.

Work

BGM developed and launched a dedicated Google Ads landing experience. The first version was live and performing by the second week of the engagement.

Outcome

The company generated more leads in the fourth quarter than it had in the previous four quarters combined.

Jeanne Hopkins, Chief Revenue Officer, OneScreen.ai
Selected client experience
OneScreen.aiLocalyticsGift HeroMeruTestiveconnectRNAha!RevSmartPakMainstayPersuit
06AI & automation

Practical leverage,
applied to real work.

AI is most useful when it improves an existing motion: reducing manual work, accelerating analysis, making personalization manageable, or helping a team learn faster. BGM treats it as an operating capability, not a separate promise.

Workflow designResearch & analysisContent operationsSignal interpretation
07Ideas

Notes on making GTM work better.

All ideas
01GTM Systems

Most growth problems are coordination problems

Why channel optimization rarely fixes a motion whose decisions, data, and ownership are disconnected.

02AI & Operations

Use AI to remove work before adding output

A practical standard for applying automation inside GTM teams without creating a new layer of noise.

03Measurement

A funnel is a model, not the business

How to use funnel metrics without letting a neat reporting structure hide a messy buying process.

A useful starting point

Where is growth
getting stuck?

Share what is changing, what feels constrained, or what the team needs to make work better.

Contact BGM