Get to know us
Ian Hughes, Founder
Ian is a creative growth marketer with over 20 years of growth marketing and design experience. He helps startups create a thriving platform for growth marketing, by combining his experience in product marketing, demand generation, design, SEO and content strategy, funnel analytics, and marketing operations. In 2023, Ian founded ConversionDog.com, a B2B conversion optimization solution.
He has led North American design teams for PayPal, has held VP of marketing roles, and has also been an advisor for several established companies, agencies, and startups. He’s also been an audio engineer in the past (and still is for fun), having worked with the likes of NPR, TV shows, and many local & national bands.
Ian's passion is with startups and high-growth companies - he brings a unique mix of growth marketing, branding, and design experience to them. This unique combination of depth in digital marketing channels, visual & user experience design, and marketing technology is the key to how Boston Growth Marketing solves user acquisition, conversion, activation, retention, and other marketing funnel optimization problems quickly and efficiently.