designed for founders
Your trusted partner for scaling early-stage growth
Startup CEOs face a unique set of challenges: resource constraints, the need for rapid growth, no in-house marketing team, finding your product/market fit, and meeting investor expectations, among many others.
We drive volume at the top & convert more in the funnel.
We’ll help you rapidly test and find your product/market fit, scale your lead acquisition efforts to bring more volume in at the top of the funnel, and increase conversion down-funnel.
how we help startups
Growth Marketing Areas of Expertise
Discovering growth opportunities takes skill, experience, and a collaborative process. There is a lot to discover before you hire your first in-house marketing leader.
Our core areas of competency include:
Startup Marketing Specializations
Conversion Rate Optimization (CRO)
Search Engine Optimization (SEO)
Paid Media Management (SEM)
Core Competencies
Growth Marketing
Demand Generation / Lead Generation
Account-based Marketing (ABM)
Startup Marketing Strategy & Operations
Marketing Funnel Strategy
HubSpot Operations
GA4/GTM Analytics & Development
Design and Development
Brand & Visual design
User Experience (UX) design & User Research
Wordpress & HubSpot Development
Testimonials
Hear it from our valued clients.
“When I joined OneScreen.ai, we were in a bind with lead flow. I hired BGM in my first week and by the second week, we had a successful landing page for Google Adwords up and performing.
We generated more leads in Q4 than in the previous four quarters of the company. BGM jumpstarted our marketing and delivered results quickly.”
“Ian helped the Localytics team create a strategic, go-to-market template for new vertical launches and upgraded the scoring model for our ABM campaigns.
He’s easy to work with and gets results quickly.”
startup founders
A Founder’s story
Before we talk about us, let’s talk about your situation. You are a founder at a seed-stage startup. Things change quickly. You’ve built a great product and have attracted investors who are excited to see it grow. You’ve built a core team of experts, except for one problem: they’re not marketers.
Despite that problem, you’ve tried DIY marketing and may have even had some success in one marketing channel, but not others. You’ve not only hit a plateau and don’t know how to grow, but you don’t have the time to devote to marketing. You know that you need help.
Your investors approve the first marketing hire. You’re excited by the prospect of getting some much-needed help. The resumes you see are promising and come in two categories: too junior and not enough experience (marketing manager role), or the unicorn that can’t be real (head of marketing role). It’s a huge decision and the stakes are high.
So, which option is best? Neither.
To succeed at this task of creating a successful marketing program from scratch, you need such a wide range of experience that there is a minute chance you’ll find it in one person. If you do find an excellent candidate, you’ll be expensing all of the other costs that they can’t provide, like design, development, operations, and the costs of writing SEO content or managing your paid media spend efficiently.
That’s where Boston Growth Marketing becomes a no-brainer. We provide everything you need in one monthly fee that is competitive or cheaper than hiring your first head of marketing position. That’s the “turnkey” part of our service. We are experts that can help you grow confidently and without the risk of hiring the wrong growth marketer.
Learn more about our Startup Founder’s Blueprint Session.
Ian Hughes
Ian Hughes has over 25 years experience in leading marketing teams and developing digital strategy for a wide range of companies, primarily in the B2B space.
about us
About Ian Hughes and Boston Growth Marketing
Boston Growth Marketing is a team of more than 20 people, each an expert in their own field, led by founder and CEO, Ian Hughes. We have at least a couple hundred years of combined work experience in fields that include marketing, design, development, operations, and writing.
In the 9 years since Boston Growth Marketing was founded, we’ve worked with well over 100 startups on their go-to-market strategies and execution within the B2B and B2C spaces.
Ian Hughes has over 25 years experience in leading marketing teams and developing digital strategy for a wide range of companies, primarily in the B2B space. He has served as a mentor in PayPal’s Start Tank, an early-stage, Boston accelerator and is the founder of Boston Growth Marketing. He has led marketing and design teams in all types of companies, from hands-on leadership roles at early-stage startups to Fortune 100 enterprises like PayPal and eBay.
Ian finished his undergrad studies in San Diego with a major in English. He holds a M.S. in Advertising from Northeastern and a M.B.A. from Boston University.
Want to get a free Startup Marketing Blueprint session?
Or, learn more about our startup marketing services.
Boston Growth Marketing is a Hubspot Platinum Solutions Provider.