Demand Generation for Startups

Demand Generation channels like Linkedin, Facebook, and Google are critical touchpoints where many users first become aware of your brand. Make your first impression as consistent as the last conversion with a holistic, omnichannel approach.

demand generation on Paid Search channels

Managing contextual, demographic, and now behavioral targeting with Google Ads can produce some of the most efficient user acquisition for a SaaS product, store, consumer app, or physical retailer. For B2B companies, Demand Generation Google provides an efficient and scalable way to acquire leads at all points within the marketing funnel.

For B2C apps like Gift Hero, we used Google Ads to jumpstart the growth of the company, acquiring the first 15,000 users in a matter of a few months at a very low cost per user. Not that long after, the company grew to 8x that size and is growing in the double digits.

Demand Generation on Paid Social channels

Managing advertising on social apps like Linkedin and Facebook is something we’ve done since the beginning of both platforms' entry into the advertising world.

The broad palette of ad types and targeting options make them an excellent option to extend brand influence and acquire new users via demographic and psychographic targeting. Retargeting users in the middle to bottom of the marketing funnel with conversion-oriented assets helps close the deal.

demand generation on Mobile and desktop display networks

While more focused on the top of the marketing funnel, mobile and desktop display networks are useful for retargeting and brand awareness campaigns. Unless, you’re an app. In that case, driving app installs on these networks can be a lucrative method for scaling user acquisition.

Coupled with a growth marketing approach on the product funnel’s sign up and user onboarding stages, display campaigns have the potential to drive significant growth with a reasonable ad budget.