Design Services

Design is about presenting the best and most honest version of your brand, product, and content to potential customers through different media.

Branding and Brand Identity

Brand is you, as experienced by the outside world. Like a personality, the more you define your brand and introduce consistency throughout, the more people remember you. Hopefully, they end up trusting you too.

We're incredibly lucky to learn from and work closely with one of the world experts in brand identity, Tom Hughes. From Polaroid to Apple, Lotus, IBM, co founder of Idealab, and the creator of hundreds of startup and well-known company brands, Tom has been there and done that.

A branding project should consider the breadth of core brand assets in order to create a comprehensive library for employees now, and employees to come. A brand platform contains the core brand assets and defines the product, mission, environment, and users.

Common assets include brand identity, brand visual and typographic style guide, content voice / tone and photography guidelines, multimedia production guidelines, and co-branding instructions.

Website and landing page design

Website design takes the brand and product you’ve created, then digitally packages them for your target personas. Great design can do amazing things for a website, and sure, we’re got brilliant designers on the team.

The work we do before we begin designing allows a design to become powerful. We aim to understand user needs clearly, so we can align your solution benefits to solve them. Fixing this alignment between needs and benefits is key to successful website design. It’s certainly key to increasing conversion. Combining "beautiful" with "practical and useful" is what we’re great at.

Websites are more than just visual design. Our designers are front-end developers too, ensuring that the intent of a given design is able to be realized accurately. In fact, many website failures are due to the inability to bridge communication between visual design and development skillsets.

We typically work on the Wordpress and Hubspot CMS, though Shopify, Craft, Squarespace, and others are very familiar to us.

Advertising and packaging design

Our team has designed thousands of display banners, Facebook and Linkedin units, mobile banners, search ads, landing pages, product packages, billboards, print ads, and many more.

Our approach takes different forms, depending on the growth stage of the company. Sometimes, we need to ship and learn quickly with limited information and tight timelines. Other times, we need to be thoughtful and concise, with an omnichannel approach to digital advertising.