Contract CMO / Growth Marketer

Startups need two things in a CMO or head of marketing: The ability to know what to do, and the ability to “do.” A CMO must have both deep strategic knowledge and deep tactical channel knowledge in order to be effective. Those skills come with experience and first-hand “doer” knowledge across many channels. 

Experience and solutions

Building a marketing team requires knowledge of marketing strategy, how to tactically implement that technology, and a keen sense of finding pockets of growth and building capabilities around those strengths. And of course, there are many more skills and lessons that come with experience. 

Ian has over 15 years of experience running marketing and design teams and he has built marketing programs and teams from the ground up for series-A startups and enterprises. 

Full-Stack Marketing strategy

What is a full-stack marketer? It’s a marketer who can - in one person - implement solutions across many channels and in many different roles. This includes:

• Operating seamlessly between the strategic and tactical levels across many channels

• Deep knowledge of technology solutions and capabilities, and the know-how to implement and use them

• The ability to manage employees and also do the work independently

• Skills and fluency in design, brand marketing, performance marketing/demand generation, product marketing, and development.

Deep channel experience

Knowledge of “what can be done” is helpful when deciding how to pursue growth from marketing. However, knowledge of “how to do it” on each channel is far more helpful for a startup.

Ian has both sets of knowledge and over his career, he has expanded his marketing skill set across many channels, from data analytics to brand and design, to SEO, SEM, CRO, content strategy, ABM, funnel design and measurement, and more.