I'm a growth geek. I currently lead the growth efforts at Wistia, where I spend my days running experiments & using data to accelerate our online growth.

Andrew Capland has made an exceptional career out of growth. He’s a marketing geek at heart and has worked with all types of clients like Bank of America, Disney, and Aflac in his ad agency days, and over 250 different startups while at HubSpot.

He’s happiest when getting to tinker his way to success, but also teaching others the system to get there.

I caught up with Faris Sheikh to talk about marketing video content strategy, webinars, and more before the COVID-19 pandemic came to America. We updated this interview yesterday to drive home the point that video is becoming even more pervasive in our daily lives now that social distancing is becoming the new normal.

Faris is a brilliant thinker. This interview captures some of his foundational views on marketing video strategy and how to implement impactful changes in your organization today.