At Boston Growth Marketing (BGM), we believe that great marketing isn’t just about traffic—it’s about understanding user behavior and making data-driven optimizations that lead to higher conversions. One of the most powerful ways we do this is through user research studies.
Unlike traditional conversion rate optimization (CRO) approaches that rely solely on analytics and A/B testing, our method integrates qualitative user insights. By running user research studies, we uncover the real reasons behind user behaviors, frustrations, and motivations. These insights drive better website experiences, more effective landing pages, and ultimately, stronger business results.
The BGM Approach to User Research in CRO
Recruiting Target Users – We conduct user research studies with real people who match the target audience of our clients, ensuring that feedback is relevant and actionable.
Usability Testing – We watch real users interact with websites and landing pages to identify friction points that analytics alone can’t reveal.
Live Interviews & Surveys – Direct conversations with users help us understand their decision-making process and any barriers preventing them from converting.
Heatmaps & Session Recordings – We analyze how users navigate and engage with content to inform strategic adjustments.
Iterative Testing & Optimization – Insights from user research fuel data-backed experiments that lead to higher conversion rates.
By incorporating these strategies, BGM helps businesses in Boston and beyond turn more visitors into customers by solving the why behind conversion challenges—not just the what.
Want to Participate in User Research Studies in Boston?
User research studies aren’t just for businesses—they’re also an opportunity for individuals to participate, share their opinions, and even get paid for their time.
What Are User Research Studies?
User research studies involve real people testing websites, apps, or products while providing feedback. Companies and researchers use this information to improve user experiences, fix usability issues, and refine their offerings.
There are different types of user research studies, including:
Usability Testing – Participants complete specific tasks on a website or app while researchers observe their interactions.
Focus Groups – Small groups of people discuss a product, brand, or service in a guided conversation.
Surveys & Interviews – Participants answer questions about their experiences, preferences, and opinions.
Eye-Tracking Studies – Specialized research that tracks where users look on a screen to understand attention patterns.
Diary Studies – Long-term studies where participants document their experiences over days or weeks.
Where to Sign Up for User Research Studies in Boston
If you're interested in participating in user research studies, here are some platforms and local opportunities:
UserInterviews.com – A popular platform where you can sign up to participate in paid research studies.
Respondent.io – Another nationwide platform connecting researchers with study participants.
MIT Media Lab Studies – The Massachusetts Institute of Technology often runs usability and behavioral research studies.
Harvard Business School Behavioral Lab – Harvard frequently conducts research studies where participants can sign up.
Cambridge User Research Groups – Check local meetup groups and research organizations in the Greater Boston area for in-person opportunities.
Why Participate?
Joining user research studies is a great way to:
Share your insights and help improve products and services.
Get paid for your time and contributions.
Experience new technology and designs before they launch.
Whether you’re a business looking to optimize conversions or an individual interested in participating in user research, Boston is a thriving hub for user studies. At Boston Growth Marketing, we leverage these insights to drive impactful growth strategies for our clients.
Interested in learning more about how user research can improve your business outcomes? Contact us today to explore our data-driven CRO services.